If you’ve been in this game for even a short while, I’m sure you’ve come across this character in some form or another.
He’s the “filthy rich, couldn’t give two shits about you ladies man, who can show you how to be rich like him, if you buy his book, but could care less if you do”. (WOW that’s a mouthful!)
Now, don’t get me wrong. I don’t doubt his wealth for one second. I’m sure he’s “earned” every penny he claims to have earned and I’m convinced that he stills makes a killing, BUT…and this is a big BUT, it’s not from affiliate programs, at least not anymore.
Contrary to the title of this post, I really respect this guy. Yes, I said it! Why? Because he’s a marketing genius. His entire approach to selling works like a charm.
He made me so curious about his stuff that I signed up to his newsletter, bought his book, and have been watching him like a hawk ever since.
Happy to finally satisfy my curiosity, I “swallowed” the book in under an hour. So how does it compare to the other 10 or so affiliate marketing eBooks I own? Killer.
With this information I could be a millionaire in no time…had I learned it 5 years ago!!!
I requested a refund right away (and have been waiting for a reply ever since so a chargeback is on the way) because the info is so outdated.
One of his “genius” methods to becoming a rich jerk yourself is Adwords/Adsense arbitrage. You basically bid on cheap keywords such as misspellings and send people to your site filled with content that triggers high paying Adsense ads. You pay pennies for Adwords and make dollars with Adsense.
But didn’t the “Google Slap” already take care of this? True, you COULD still do this if you’re buying traffic from second-tier PPC engines and serving up Adsense, but trust me, this is not a long term wealth strategy! This hurts all advertisers in the end, so to start applying this method now, way after Google has caught on to it, WILL NOT make you rich.
So I’m guessing he’s not “sustaining his wealth” with PPC arbitrage. He’s also not taking advantage of the “gambling losers” he refers to because the US no longer allows credit card processing of gambling related sites.
It seems to me that his top techniques have been “taken away” from him, which brings me to why he’s so pathetic. For someone who could care less if you buy his stuff or not he’s going to great lengths to advertise. He put his ad on Howard Stern for god’s sake!
Now his careless attitude IS part of his brilliant marketing strategy but his follow-up seems to negate the intended effect. I got a call from one of his “people” a few days after I bought the book! How many other authors have contacted you by phone after you purchased their products. Speaking for myself: NONE.
But the kicker of it all, the ONE THING that made me feel compelled to post this was his recent promotion! I’m still laughing at this one.
Apparently he’s going to train some “lucky people” at his mansion to become super-affiliates. The standard messages started flooding my inbox about this offer, and how time-sensitive it is…you know, the usual marketing BS we use in our everyday work.
But the funny part of it was the e-mail I received AFTER the promotion went live. Now mind you, this thing was supposed to sell out in seconds according to Mr. RJ. Here’s a couple of excerpts from the second e-mail:
“…37,343 of my subscribers crammed themselves through
the front door at…”
“Apparently I underestimated the sheer volume of
people who are interested in learning from me face
to face at the Rich Jerk LIVE experience in January 2007.
And the astonishing thing is…apparently most of our loyal
subscribers did not receive any of our email
communications in the past week.
It looks like nearly 60% of my list of subscribers never
got the video message last Friday, the FU picture
request email yesterday, or any of the exciting notes I
sent out today.
Someone is getting FIRED
Here’s what I’ve decided. Because more than half of my list
missed out on all of the FAST MOVER bonuses, I’m going
to give out ONE MORE unforgettable weekend experience at the
Viking Resort (Cat69.com).
It will be awarded to the BEST application submitted for the ENTIRE two day Rich Jerk Experience by midnight tonight.”
I’ll ask you this, if over 37,000 people have applied and you’re only going to select a handful, do you really want another 10,000 applications? (or however big the list is) Probably not! Maybe you didn’t get enough in the first place? Hmmm….
So here’s what I think. The Rich Jerk got rich, got used to the “good life” and now that his well has run dry, he’s, and to quote Ewen Chia (one of my favorite “mentors”) “selling people the shovels to profit from the niches”.
That’s the only way he’s going to keep living the way he’s living…and that’s why I say, Rich Jerk: you’re f*cking pathetic man! I hope you read this, and I hope you tell me to f*ck off because you’re a real f*cking jerk…but to the untrained eye, you’re pure genius ;)